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Lot 103: Rolls-Royce Silver Cloud III

Automobiles of Arizona, RM Auctions (20 January 2011)

216 bhp 6,230 cc aluminum V-8 engine, twin SU carburetors, four-speed automatic transmission, steel ladder frame, independent front suspension by upper and lower A-arms with coil springs and hydraulic shock absorbers, live rear axle with semi-elliptic springs and hydraulic shock absorbers, four-wheel servo-assisted drum brakes. Wheelbase: 123"

- Offered on behalf of the trustee for the Tim Durham Collection

Introduced toward the end of 1962, the Silver Cloud III had mainly cosmetic changes over its predecessors, the most notable being the four-headlamp setup. In the engine department, it was claimed that the V-8 now produced eight percent more power than the Silver Cloud II, which resulted in a horsepower increase to almost 220 brake horsepower.

Power steering was again standard (and very necessary), but now the GM/Rolls-Royce transmission was offered in only three-ratio form compared to the Silver Cloud II's four. Such was the smoothness of selection, it was felt that the car benefited from fewer gearshifts in its near-silent progress while accelerating. In the US, the Silver Cloud III was tremendously successful, and the slogan coined by David Ogilvy's advertising agency, At 60 miles per hour the loudest noise in this new Rolls-Royce comes from the electric clock, became an instantly recognizable classic in its own right.

In present condition, the car presented here is largely original, with updates to paint and upholstery as needed. Flaws include a small dent on the right front fender, minor paint defects and an interior that is partly original and partly re-dyed. The car starts and runs well, though it does leak transmission fluid.

It offers the panache and elegance that only a Rolls-Royce can offer, with the drivability of a modern car. Rolls-Royce has never been reluctant to express the quality of its automobiles, nor bashful about putting them to the test. In a mid-1960s advertising campaign they declared, "Many people have paid the price of the best car in the world without ever owning it."

Lot Details
Auction Automobiles of Arizona
RM Auctions, Phoenix , Arizona
TypeCar
Lot Number103
Estimate$20000-$40000
Outcome SOLD
Hammer Price-
Hammer Price (inc premium)$39600
Year1964
Condition rating0
Registration number
Mileage-
Chassis numberLSFU107
Engine number
Engine capacity (cc)
Engine - cylinders
Number of doors